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Archive for the ‘Marketplace’ Category

By Jhansher Khan

I would like to talk about the voices we have on the internet. Do we really have a way to voice our opinions over the corporate sector? It is true that most of what we hear from the media is filtered through institutions. This may include magazine companies for example. According to Dr.Strangelove’s CMN 2160 class, we are all generally obsessed with celebrity life and billions of dollars are invested in celebrity related content in the media. Why are we so obsessed with celebrity culture? We somehow believe that celebrity culture is an ideal cultural background to follow. We want to be like celebrities, we want to behave like celebrities, we even want to use the same products as celebrities. Our love for the world of celebrities is just feeding the corporate system.

A blogger by the name of Perez Hilton (http://www.perezhilton.com/) , as Dr.Strangelove brought up in class, is feeding the corporate world more and more by feeding us more celebrity gossip, celebrity life and celebrity culture. He has become more of a media outlet of information, than institutions that sell celebrity life based magazines. Is he a threat to the corporate world since he is so successful in “turning heads” in his direction? Of course not, he is actually a benefit to the corporate world since he is feeding the mass population exactly what the corporations want.

According to an article called, “Celebrity Culture” by Kristine Harmon, she states that The technological and media changes that have occurred so quickly with such force, that have given birth to our celebrity culture in a relatively short period of time, are for many disheartening.” ( http://www.iasc-culture.org/HHR_Archives/Celebrity/ ) This is absolutely true, technology has given us more access than ever to celebrity culture, as it actually contributed to the uprise in celebrity culture more than ever before.

This isn't a Real Advertisement, this just displays how far the Corporate World can take Celebrity Advertising

Therefore, since society loves celebrity culture so much, why not use the actual celebrities to sell our products in the corporate world? Since they are already consuming celebrity culture, why not sell our products as well? Think about it, its a win-win situation, both celebrity culture and the corporate culture would benefit. Also, the corporations who produce these products would gain a great profit from this marketing strategy as well.

Sources:

http://www.iasc-culture.org/HHR_Archives/Celebrity/7.1LBibliography.pdf

http://www.perezhilton.com

http://www.coolavenues.com/know/mktg/bhawna_1.php3

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By Jhansher Khan

Who is really in charge of corporations? What types of members of society do they choose to marginalize? Typically people who are in charge of corporations for the most part are “white males,” who lead the patriarchal society. Those who become marginalized are typically women or non-white members of society. This statement may seem too general and I’m probably not speaking out for some “exceptions”, but for the most part this is the case in the corporate world. Basically, all the products we buy, television programming, and the creators of media culture are male for the most part. Advertising is just a way to give us that taste of what they have in store for us. In simpler terms, “look what we have for you” or “don’t miss out on this awesome deal” or “program.”

In reality, we just feed these corporations and their certain ideas of who should be represented in the media and who shouldn’t be represented in the media. Yes, there are networks on television that represent these minority groups and that represent women. One example of these types of channels is the “women’s network.” This program is geared primarily towards women and their tastes in television. However, the network is still bombarded with advertisements, which advertise products geared towards women. Therefore, women can be used as a marketable segment of society. These advertisements are primarily generated by men, therefore isn’t that defeating the purpose of having a distinct women’s network?

It is obvious that these “white male” dominated media firms are our primary sources of information, as it makes up the majority of what we view in the media. According to a site displaying statistics within the states regarding journalists, “According to the American Society of Newspaper Editors, 11.5 per cent of the 54,700 journalists working at newspapers across the U.S. are visible minorities. That’s about 6290 journalists, compared to 6100 in the previous two years.” ( http://www.media-awareness.ca/english/) This number is significant since it represents how few people in the media are hired that are classified as “visible minorities.” Therefore, what is the media trying to prove regarding hiring so few “visible minorities?” Are they trying to make a claim that they accept minorities working in the media? However, it is clear that there is still misrepresentation, regardless of this small number of “visible minorities” working in the corporate world.

Sources:

( http://www.media-awareness.ca/english/resources/research_documents/statistics/minority_representation/minority_representation.cfm )

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By Jhansher Khan

Yes we can structure our own self image, yes we can have our own opinions and yes we can follow any lifestyle we choose to. However, are our ideas of originality really OUR ideas? Not likely. Much of how we perceive the world and even the way we choose to communicate with others verbally or in a non verbal fashion is shaped by our wonderful media system. Whether you are trying to shape your own body image, the way you present yourself or just your general way of thinking, are all likely shaped by the media world around us. Therefore, we aren’t staying true to our own beliefs to a full extent. However, we do to some extent. For example, women in the media are often portrayed as being dominated by men and as sexual objects or figures. In modern society, many women are strongly opposed to women being represented in that way and believe it is morally wrong. There are multiple feminist groups that strongly advocate for feminine rights and gender equality. The media is one of the sources of enrichment that women would like to address, since the media tends to structure our perceptions about the “outside world.”

I call it the “outside world” since the media generally represents a fantasy-like world in my opinion. The “outside world” would be the world that we choose to make our own decisions as a result, which reflects how much the media has impacted our own decisions. Going back to the topic of women in the media, many women in society often contradict their own beliefs about “gender equality” and it results in them following the media’s beliefs. This may include, behaving in a way that belongs to their “gender” (which is supported by the media). By this I mean, communicating with others in a very passive way and not being too outspoken just as an example. Also, wearing revealing clothing,which completely destroys the idea of equality since they are feeding the media system ruled by men. There are other examples, but these are just a few. As an article called, found at “Media Portrayals of Girls and Women: Introduction,” states “We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber.”(http://www.media-awareness.ca) This basically outlines the different “models” of women in the media, which are sadly still followed in society. The article states, “Female stereotypes continue to thrive in the media we consume every day.” (http://www.media-awareness.ca) Obviously, the consumption of these female stereotypes will cause people to act out these stereotypes as a result.

How are most of these stereotypes delivered to society? Well through advertising of course! Through fashion magazines, which portray how to be a perfect and ideal female. Through television, where celebrities show you have to dress like them, how to structure your own lifestyle based on their lifestyles and how to behave like them. Through posters, through music, through any other platform you can think of. Women are probably the most manipulated members of society. In the same article mentioned earlier, “It looks at the economic interests behind the objectification and eroticization of females by the media as well as efforts to counter negative stereotyping.” (http://www.media-awareness.ca) This idea is completely true, since the media destroys any idea of “individuality” of women in society. Women are now as dependent on the media than ever, as a gateway to the “outside world”, as I mentioned before.

Sources:

(http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/)

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